I’ve been amusing myself with watching some Bill O’Reilly clips on Youtube. Rather than speak about his style of interviewing or political beliefs, which are most commonly discussed, I was curious about his thoughts on blogs. He basically regarded blogs as where the far left would generate and spread conspiracy theories. What interested me about this point was it demonstrated the broadcast model of the first media age feels threatened by the second media age. What I mean is the ideological interpellation that Althussar identifies becomes difficult as mediums are more participatory and not only Debord’s ‘Society of Spectacle.’ In other words it makes the flowing of a hegemonic discourse more problematic as different mediums enter into everyday life. I found it funny to hear O’Reilly dismiss these blogs, which came across as TV being threatened by the Internet. Also related, it is interesting to note that paper circulation has fallen in the UK and USA. This is not to claim ‘TV is dead’, but rather imply (some) assemblages are in what DeLanda terms as phase transitions. It will be interesting to see how these phase transitions play out, or ‘solidify.’
*The second media age is a concept created by Mark Poster in 1995, which is basically used to argue that ‘new media’ are entering us into a new period.